A test opening is when employees are not hired and trained, construction work is not completed, the menu will not work, etc.
The phrase “We are working in test mode” is understandable to everyone. But how strange does it sound, sorry, or worse, a million apologies to the Guests for the shortcomings!?
Is it worth opening if the facility is not ready for quality work? Is it acceptable for you for Guests to come and pay for an unfinished product? Even if you give a discount?
Not worth it! Because there will be a colossal loss of potential Guests, and such a negative will not be easy to fix. This can take a huge amount of time and money.
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It is much more efficient to spend efforts and investments on staff training and high-quality project refinement. Building internal and external standards. Eliminating “deficiencies” and opening the doors to Guests with their heads held high!!!
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Apologizing from the first days of work is a big mistake, from the point of view of building a strong brand! Guests and staff develop distrust, people simply do not want to eat and work in such establishments.
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Test opening – some establishments practice it, and the choice is always yours! And “Construction-party” works great in some concepts. The main thing is not to the detriment of business.
