There is an opinion that a restaurant can work effectively for breakfast, lunch and dinner. And why not?!
After all, a cool concept has been developed! There is an offer for a completely different Guest. And the most delicious and healthy breakfast, and a quick lunch, and a romantic dinner. The prices are pleasant and competitive on the market. And why not go as a Guest all the time?
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But, everything is not so sweet. Each format has high and low hours of work. The only exceptions are Phenomenal restaurants that manage to earn 24/7.
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You have probably observed similar projects that open at 8 am and stand empty until 12 noon, or even 4 pm.
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So how to avoid such failures in the work of a restaurant? There are main points that should be analyzed even before opening an establishment:
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1. Analyze the target audience, based on the product that you are going to offer. For example, in a brewery restaurant, not many guests go for breakfast, this is the format of evening and lunch loading.
2. Analyze the location where you work or are going to work. If this is a business center without residential buildings, then it is relevant to open for breakfast and lunch, and you can only dream of a dense evening loading.
3. Analyze the product that you offer. For example, hookah, karaoke, cocktails are evening loading.
4. Calculate, based on the analysis of the audience, location and product, how economically profitable it is for you to work in the morning, at lunch or in the evening. Only numbers will clearly show whether the restaurant will start working or will lose in an hour, two or three of downtime of the establishment!
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Therefore, all these points must come together like a puzzle. The location must match the concept, the target audience must need your product, and the concept must match the location. And vice versa.
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We highly recommend conducting such analytics, this will allow you to get into the concept as much as possible, not to dilute it. To be the most effective and profitable project on the market in its segment.

01
Feb