{"id":4110,"date":"2021-02-07T23:38:29","date_gmt":"2021-02-07T21:38:29","guid":{"rendered":"https:\/\/trendhoreca.com\/2021\/02\/07\/inzhiniring-menju\/"},"modified":"2025-07-03T04:45:44","modified_gmt":"2025-07-03T01:45:44","slug":"inzhiniring-menju","status":"publish","type":"post","link":"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/","title":{"rendered":"Menu engineering"},"content":{"rendered":"<p>This is an effective placement of items on the menu, by studying the profitability and popularity of dishes and drinks.<\/p>\n<p>Let&#8217;s discuss the basic rules for creating a menu:<\/p>\n<p>The guest first of all pays attention to the first and last pages of the menu. Use these pages effectively and place the most important information there.<\/p>\n<p>The guest looks at the page spread according to the principle: upper right corner, upper left corner, lower right corner, lower left. Place important information at the top of the page.<\/p>\n<p>Move away from the classic placement of categories of dishes. For example, if you have a pizzeria, feel free to put pizza on the first page of the menu.<br \/>\n\u2800<br \/>\nIn the description of dishes, use fonts of different sizes and colors. Thus, you highlight the dishes that you want to emphasize.<br \/>\n\u2800<br \/>\nUse special icons and visuals. They stimulate sales of items that interest you most. For example, spicy, vegetarian, a dish for a company.<br \/>\n\u2800<br \/>\nIndicate in the description of dishes what the dish goes with. For example, poultry dishes are perfectly combined with a side dish of roasted vegetables and a glass of sparkling wine.<br \/>\n\u2800<br \/>\nProper menu engineering allows you to increase the restaurant&#8217;s revenue by an average of 15%. In tandem with a good product and quality service, you will get an effective menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an effective placement of items on the menu, by studying the profitability and popularity of dishes and drinks.<\/p>\n","protected":false},"author":1,"featured_media":4084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Menu engineering - Trend Horeca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menu engineering - Trend Horeca\" \/>\n<meta property=\"og:description\" content=\"This is an effective placement of items on the menu, by studying the profitability and popularity of dishes and drinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\" \/>\n<meta property=\"og:site_name\" content=\"Trend Horeca\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Trend-Horeca\/100009207482033\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-07T21:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T01:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trendhoreca.com\/wp-content\/uploads\/2021\/02\/blog24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/trendhoreca.com\/#organization\",\"name\":\"Trend Horeca\",\"url\":\"https:\/\/trendhoreca.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/people\/Trend-Horeca\/100009207482033\",\"https:\/\/www.instagram.com\/trendhoreca\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/trendhoreca.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/trendhoreca.com\/wp-content\/uploads\/2021\/01\/horeca_black.png\",\"width\":1541,\"height\":490,\"caption\":\"Trend Horeca\"},\"image\":{\"@id\":\"https:\/\/trendhoreca.com\/#logo\"},\"location\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#local-place\"},\"address\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#local-place-address\"},\"email\":\"trendhoreca@gmail.com\",\"telephone\":\"068 286 22 88\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trendhoreca.com\/#website\",\"url\":\"https:\/\/trendhoreca.com\/\",\"name\":\"Trend Horeca\",\"description\":\"\\u0420\\u0435\\u0441\\u0442\\u043e\\u0440\\u0430\\u043d\\u043d\\u044b\\u0439 \\u043a\\u043e\\u043d\\u0441\\u0430\\u043b\\u0442\\u0438\\u043d\\u0433\",\"publisher\":{\"@id\":\"https:\/\/trendhoreca.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/trendhoreca.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/trendhoreca.com\/wp-content\/uploads\/2021\/02\/blog24.jpg\",\"width\":1200,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#webpage\",\"url\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\",\"name\":\"Menu engineering - Trend Horeca\",\"isPartOf\":{\"@id\":\"https:\/\/trendhoreca.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#primaryimage\"},\"datePublished\":\"2021-02-07T21:38:29+00:00\",\"dateModified\":\"2025-07-03T01:45:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trendhoreca.com\/en\/home\/\",\"url\":\"https:\/\/trendhoreca.com\/en\/home\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\",\"url\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/\",\"name\":\"Menu engineering\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#webpage\"},\"author\":{\"@id\":\"https:\/\/trendhoreca.com\/#\/schema\/person\/0e48ddc4470d72b7701d67d61d9ecb82\"},\"headline\":\"Menu engineering\",\"datePublished\":\"2021-02-07T21:38:29+00:00\",\"dateModified\":\"2025-07-03T01:45:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/trendhoreca.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#primaryimage\"},\"articleSection\":\"Menu\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trendhoreca.com\/#\/schema\/person\/0e48ddc4470d72b7701d67d61d9ecb82\",\"name\":\"admin\",\"sameAs\":[\"http:\/\/trendhoreca.com\"]},{\"@type\":\"Place\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#local-place\",\"address\":{\"@type\":\"PostalAddress\",\"@id\":\"https:\/\/trendhoreca.com\/en\/2021\/02\/07\/inzhiniring-menju\/#local-place-address\",\"streetAddress\":\"\\u043f\\u0440-\\u0442 \\u041b\\u043e\\u0431\\u0430\\u043d\\u043e\\u0432\\u0441\\u043a\\u043e\\u0433\\u043e 119\",\"addressLocality\":\"\\u041a\\u0438\\u0435\\u0432\",\"postalCode\":\"\",\"addressRegion\":\"\",\"addressCountry\":\"UA\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"\",\"longitude\":\"\"},\"openingHoursSpecification\":[],\"telephone\":\"068 286 22 88\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"\u041a\u0438\u0435\u0432\" \/>\n<meta name=\"geo.region\" content=\"Ukraine\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/posts\/4110"}],"collection":[{"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/comments?post=4110"}],"version-history":[{"count":3,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions\/4164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/media\/4084"}],"wp:attachment":[{"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/media?parent=4110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/categories?post=4110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendhoreca.com\/en\/wp-json\/wp\/v2\/tags?post=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}